In chapter 2 the idea of incentives that is given is to change somebody's reasoning for doing something by providing them with a solution in a way that benefits them and everything as a whole. By doing this you can actually create a completely new idea and concept that has potential to save anything from Black Rhinos to Russia from famine, which were some of the examples that the author gave us in this chapter.
The most intriguing example the author gave in my opinion was the theory to save the population of the Black Rhinos. In the poor countries of Southern Africa there was once a population of 65,000 black rhinos and now there are less than 4,000, and this is all thanks to poachers killing them and selling them into the black market. What allows this to happen is the governments that are poor and full of corruption so there are scandals between the poachers and politicians, and the poachers in a way have power over the politicians. The reason all of these animals getting poached is because the residents of villages crops are getting damaged by the elephants so the solution is to kill them I guess. This was really sad because you could sit down and think of a large quantity of ways to solve this issue that are much more humane. The economists although want to keep everything the same but promote tourism in these areas because tourists would want to be able to see these rare animals in their natural environment. Then there would also be a way to get some of the profits from this tourism to end up in the residents hands, so they would be given money to protect their "investment" which is the rhinos. This idea is just awesome because everybody can benefit from this, except the poachers, because of the tourism idea can come a safari inspired hotel type of thing. Nothing even changes in the whole operation except the reverse of what was happening to the rhinos, they now have protectors with them. The whole of incentives could be a whole game changer for a lot of things if people would just take the time to work out a solution that could be properly executed and is possible.
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