A major theme that Wheelan used in chapter one was the "individuals maximization of utility." A statement that I found most interesting is "why did the Entrepreneur cross the road? Because he could make more money on the other side." Besides it's humor, this statement provides a very important fundamental of economics on the individual and eventually the nation. Each individual will have preferences, which is non-synonymous with selfishness. It is only in an effort to maximize a persons utilities. Wheelan uses two small scale examples and a larger scale example. Wheelan describes a woman in an obituary who lived in a small, "sparsely furnished house" and only had a black and white tv, Ms.Mcarthy worked as a laundress, and before her passing had given 150,000 dollars to charity. This further shows how the maximization of the individuals utilities is non-synonymous with selfish desire.
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