The first story about how the head of coca cola handed out coke through the Berlin Wall. This stuck out to me primarily because I had no idea it had ever happened. Also, Ivester handed out the coke for free, not demanding anything from the communist side of Berlin, and in the end, it clearly worked out extremely well for him.
"Even if you shoplifted this book, you could have stuffed a Stephan King novel in your jacket instead, which is flattering in its own kind of way" pg-10. I laughed to myself when I read this, at this point, the author is talking about how there is always an opportunity cost and that nothing is free. The author has this smart sense of comedy, meaning that thought the chapter has the little side notes that are just hilarious that he puts it in the book, for example, " that process can be as simple as selling cheap umbrellas on a busy corner in New York City when it starts to rain (where do those guys come from?) while this really does not contribute to economics, the author keeps me roped in and interested when I read about these little side notes
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