One passage that I found to be interesting was the section discussing health insurance and the distinction between providing an accurate insurance plan and giving up too much information. Technology is increase at such a rapid rate that a single strand of hair can completely expose the most detrimental information about oneself for example if one is predisposed to heart disease, cancer, and other various health issues (more detailed results to come with more advanced technology). If insurance companies gain access to this kind of information, they can determine whether a potential client is at risk for a significant disease even before the client, themselves know. I also found it shocking that with this information, these companies could turn away the clients at risk in order dodge paying a great deal of money, although I get why they would. Somehow the people that need health insurance the most are remaining uncovered, and the most healthy people get the best insurance, although they most likely won't need it.
Another concept that i found intriguing was the concept of branding. It's interesting to see that two products, despite the fact that they're exactly the same, will get completely different consumer results based on the familiarity with one over the other. People want familiar, predictable products. One product is not necessarily better than the other, but one of these can spark a multimillion dollar industry riding on good branding or the persuasion that their product is unlike anything else.
No comments:
Post a Comment